What is PLR Articles?

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PLR stands for private label rights and is an easy and inexpensive way to boost your article marketing efforts. There are pros and cons to using PLR articles. Understanding how to best use them will maximize your investment and time.

PLR articles are available from many sites. Some sites allow you to buy individual articles on specific topics. Other sites are monthly membership sites where you pay a monthly fee to receive a set amount of articles. Topics vary from monthly sites however, some sites focus on specific industries.

PLR articles can be used online and offline to promote your business services or products. They can be used as blog posts, and they can be distributed to some article directories if you rewrite the PLR articles fully.

Advantages of using prewritten articles include saving you both time and money while providing you with a great deal of content on a regular basis. It is much easier to take an existing article and add unique content to it, or re-write sections to better reflect what you do.

One of the biggest mistakes people make with PLR articles is to use them exactly as they are when they receive them. You need to remember that many people have purchased these very same articles. So, it is quite possible, and even likely, that many people are publishing the content to their websites or blogs.

If you do this, the articles will not be as effective. For one, they will not reflect your individual business. For two, they will not be very successful in gaining you SEO rankings as those rankings are based on unique content. Third, you cannot use unchanged PLR articles in article directories as they only accept original content.

The best way to use them is as inspiration. Rewrite sections to personally reflect your business services or product. Add information, delete anything irrelevant and change words that do not match your style. You can keep some of the content as it is delivered especially if you will only be posting it on your website or blog. The more original your content is the better.